Tourism and Wildlife Management
Collectively promoting and marketing the Community as a Single Tourist Destination while conserving and ensuring sustainable utilisation of wildlife and other tourist sites.
EAC and Tourism
East Africa has recorded some impressive achievements in the realm of tourism owing to the conscious efforts by EAC Partner States to work together in promoting growth in the sector.
The success of the tourism sector has benefited from immense private sector investments in hotels, transportation, marketing and product development, and dedicated government efforts in conservation.
Some successes include:
- Since November 2008, East Africa has been marketed as a single region and the EAC Partner States have been participating in international tourism fairs including World Tourism Market in the UK, Internationale Tourismus-Börse Berlin (or International Tourism Fair) in Germany and Casa Africa Investour in Spain;
- Uniform rates for East Africans;
- Formation of the East African Tourism and Wildlife Coordination Agency;
- Launch of EAC travel magazine, dubbed as Travel Around East Africa; and
- Regional Tourism Wildlife Conference, a regional tourism and wildlife conference, held annually on a rotational basis within the East African region.
Scholarship opportunities for East Africans
In the spirit of integration and capacity building in the region in the tourism industry, the Republic of Kenya has committed to provide full scholarships to the Kenya Utalii College to each of the other four Partner States. A total of 10 scholarships will be provided per country.
Challenges facing the Sector
The challenges the sector has experienced include narrow range and poor tourism products; inadequate and inefficient infrastructure; insecurity; negative adversories from source markets and stiff competition from relatively less-cost travel destinations.
Additionally, the sector suffers from:
- Inadequate financial and human resource;
- Absence of harmonised policies and strategies;
- Limited participation in more joint international tourism promotion and participation in fairs and exhibitions;
- Lack of common approach to implementation of international and regional treaties or agreements;
- Inadequate Research and Development;
- Under developed framework for e-commerce continues to hamper the development of the tourism and wildlife sector; and
- Limited investment activities.