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Group picture of the EAC Secretary General together with Executive Director of East African Business Council ( 1st  left) Deputy Secretary General in charge of Infrastructure, Productive, Social Sectors and Political Federation ( 1st  right), Deput Secretary General in charge of Customs, Trade and Monetary ( 2nd right) and H.E.Christine GRAU, European Union Ambassador to Tanzania ( 3rd right)

EAC, EU launch second phase of the Market Access Upgrade Programme (MARKUP II) in Arusha, Tanzania

East African Community Headquarters, Arusha, Tanzania, 3th October ,2023The East African Community (EAC) and European Union (EU) formally launched the second phase of the EU-EAC Market Access Upgrade Programme (MARKUP II) in Arusha, Tanzania.

A €40 million regional programme funded by the EU is set to unlock the full potential of agribusinesses within the EAC. 

Implemented by the International Trade Centre (ITC) in collaboration with the EAC Secretariat, MARKUP II will strengthen EAC’s small businesses through enhanced regional and international trade in close partnership with the East African Business Council, EAC Partner States, business support organizations, and local institutions.  

Building on the successes of MARKUP I, the new phase will focus on EAC priority sectors including avocado, cocoa, coffee, essential oils, French beans, gum arabic, horticulture, leather, packaging, spices, and tea – with an emphasis on processing, value addition, diversification, investment, and export linkages.  

A new development in MARKUP II is the inclusion of packaging as a standalone and crosscutting value chain, addressing the unique challenges by micro, small and medium-sized enterprises in the EAC.

Crucial to the success of MARKUP II will be the continued inclusion of women and youth in trade. A regional Steering Committee chaired by the EAC Secretariat, which will include representation from relevant national ministries, will provide overall direction for the programme. 

Dr. Peter  Mathuki, Secretary General of the EAC make his official remarks

Speaking at the launching ceremony Hon. (Dr.) Peter M. Mathuki, Secretary General of the EAC said MARKUP programme contributed immensely in value addition through improved coffee processing, coffee cupping certifications, resource efficiency and circular production in the tea and coffee sectors in the region. 

“About 700 enterprises specifically MSMEs in the region were supported through MARKUP  I to improve their business operations and export. International transactions worth more than USD 10 million were generated and MSMEs accessed finances worth USD 9 million,” said Dr. Mathuki 

On her part, H.E.Christine GRAU, European Union Ambassador to Tanzania said: “MARKUP II demonstrates the EU’s commitment to supporting East African companies, fostering sustainable growth, and creating decent job opportunities." 

Ms. Pamela Coke-Hamilton, Executive Director, International Trade Centre, commended  the great results of  MARKUP I working closely with the EU and  longstanding partner, the EAC. 

 “Our joint efforts to strengthen the region’s agricultural and horticultural sectors will help small businesses become more competitive on the international stage and help deliver on sustainable development priorities for the region and the continent.” 

Ms. Pamela Coke-Hamilton, Executive Director, International Trade Centre speaking during the launch

Notable contributions of MARKUP I include remarkable growth in EAC exports, such as coffee exports to EU markets more than doubling from €488 million in 2018 to €1.1 billion in 2022, and avocado exports growing from €85.5 million to €112.4 million. Additionally, 37,819 small and medium enterprises were reached in this first phase and were empowered to become more competitive on international markets.

In phase one, more than 115 companies achieved a collective $16 million in sales and exports. MARKUP I also helped draw in $1 million in investment for over 70 small businesses. Over 40 business support organizations shared that their work became more effective through their involvement in the programme.

Notes to Editor

The East African Community (EAC) is a regional intergovernmental organisation of 7 Partner States: The Republic of Burundi, the Democratic Republic of the Congo, the Republic of Kenya, the Republic of Rwanda, the Republic of South Sudan, the Republic of Uganda, and the United Republic of Tanzania, with its headquarters in Arusha, Tanzania. 

The Delegation of the European Union to Tanzania and the East African Community is a key actor in the relations between the European Union and Tanzania as well as the East African Community. The EU has set out the Global Gateway, a new European strategy to boost smart, clean and secure links in digital, energy and transport sectors and to strengthen health, education and research systems across the world. Global gateway is implemented jointly under the Team Europe banner, meaning the EU institutions and EU Member States.  

The International Trade Centre is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals. For more information, visit http://www.intracen.org

For more information, please contact:

Simon Peter Owaka
Senior Public Relations OfficerCorporate Communications and Public Affairs DepartmentEAC SecretariatArusha, TanzaniaTel: +255 768 552087Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Kelvin Mutagwaba
Communications Officer
European Union Delegation to Tanzania and EAC
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.  

Waqas Rafique
Public Information Officer
Division of Country Programmes
International Trade Centre 
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.  



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