EAC Brand Architecture Design Competition launched in Nairobi, Kenya
East African Community Secretariat; Arusha, Tanzania; 30 June 2017:
The Deputy Director of Productive and Services Sector in Kenya’s Ministry of East African Community (EAC), Labour and Social Protection, Mr. Julius Mwabu, has challenged the youth in Kenya and the EAC region as a whole to actively take part in the competition to design the new EAC brand that will stand the test of time.
Mwabu, who represented the State Department of EAC (SDEAC) Principal Secretary at the sensitization and launch of the EAC emblem and logos design competition SDEAC Headquarters in Nairobi, said the re-design of the EAC brand architecture was occasioned by the current brand lacking visual connection between the EAC Organs and Institutions, as well as being not adaptable to the expansion of the Community.
“EAC is expanding because it is attractive and progressing, the benefits are visible like the Single Customs Territory, a Common Market, a common higher education area, One Stop Border Posts, among other things. These achievements are making our region the envy of the neighboring countries and they want to be part of us and therefore the youth should help the Community to design the brand architecture that will bring out all these developments and stand the test of time,” said Mwabu.
He underscored the importance the Community attaches to the youth in re-designing the new look for the Community “because the youth are the future of any activity and entrusting this critical activity in their hands was a decision made by the Council of Ministers, the EAC’s policy making organ.
He commended the EAC Secretariat for implementing the Council decision on EAC brand architecture and ensuring that the EAC Emblem and Logos re-design competition was launched in all the six Partner States, namely South Sudan, Burundi, Rwanda, Uganda, Kenya, and Tanzania.
The EAC Secretariat dedicated the month of May/June 2017 for conducting sensitization workshops and launch of the EAC Brand Architecture by involving the youth in all the Partner States. In this regard, sensitization workshops and launch events were held in the University of Juba on 29th – 30th May, 2017 (South Sudan); Ecole Technique des Arts de Gitega, 1st – 2nd June (Burundi); Huye campus, University of Rwanda, 5th to 6th June 2017 (Rwanda); University of Dar es Salaam, 8th to 9th June 2017 (Tanzania); Makerere University, Kampala, 26th – 27th June, 2017 (Uganda).
The Nairobi event was the last leg of the EAC Secretariat’s round trip to the Partner States to sensitize and launch the design competition. The Ministries responsible for EAC Affairs will now develop strategies for reaching out to other Universities, Artists, and Creative/Graphic Designers in the Partner States to interest and attract as many entries as possible.
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Notes to Editor:
Eligibility to participate in the EAC Brand Architecture Competition
(i) Youth aged between 18 years and 35 years;
(ii) Organizations (Design companies) formed and owned by youth;
(iii) Citizens from EAC Partner States (Tanzania, Uganda, Rwanda, Burundi, South Sudan; and Kenya;
(iv) EAC youth living in the diaspora, and;
(v) Participating youth must submit proof of age limit
The EAC will award the first three winners of this competition as follows:
(i) 1st Prize award USD 25,000;
(ii) 2nd Prize award USD 5,000;
(iii) 3rd Price award USD 2,500;
The primary deliverables expected from bidders will be the following:
(i) One EAC Emblem;
(ii) 11 Logos for the EAC Organs (3) and EAC Institutions (8);
(iii) The EAC Corporate Colour (s);
(iv) Unique Identifier that will be adopted in the Emblem and Logos;
(v) Justification for all proposals submitted, and;
(vi) Brief graphic demonstration of the application of the Emblem and Logos in offline, and digital forms.
Technical Presentation and Submission of Concepts
The competition period will be held between 1st June 2017 to 31st August 2017. Submission of various design concepts will be allowed as long as they fulfill competition deliverables (as indicated above) for each design.
Bidders should submit their creative works in hard copy and digital forms (email and/or flash disk).
Digital files must be in their final form of publication and may be saved as JPEG or PNG or PDF formats submitted via email and/or flash disk. The resolutions should be at least 300 dpi. All submitted work will not be returned.
If electronic document transfer tools are used via email, they should NOT be time-bound or have expiry dates for downloading or sharing the documents.
Design samples must be submitted on not larger than an A4 size paper in either hard or soft copy through email or CD (inclusive of layout files, image files and all fonts used).
Submissions should be should be addressed to THE SECRETARY GENERAL, clearly marked “Design of EAC Emblem and Logos”.
(i) By Registered Post:
East African Community
P.O. Box 1096
(ii) By Hand Delivery:
Barabara Ya Afrika Mashariki
(iii) By Email:
emblem [at] eachq.org
For more information, please contact:
Mr Owora Richard Othieno
Head, Corporate Communications and Public Affairs Department
Tel: +255 784 835021
Email: OOthieno [at] eachq.org
About the East African Community Secretariat:
The East African Community (EAC) is a regional intergovernmental organisation of five Partner States, comprising Burundi, Kenya, Rwanda, Tanzania and Uganda, with its headquarters in Arusha, Tanzania.
East African Community
EAC Close, Afrika Mashariki Road
P.O. Box 1096
United Republic of Tanzania
Tel: +255 (0)27 216 2100
Fax: +255 (0)27 216 2190
Email: eac [at] eachq.org